It’s 2018, so to be a successful direct mail marketer, you need to run a 21st century direct mail campaign. This means being smart and conscientious about the impact your direct mail campaign has on the environment. Fortunately, there are plenty of ways you can be more “green” with your direct mail strategy, below are just a few tips to give you a head start.
Remove what isn’t necessary
When you think about it, some elements of your mailing package might not be necessary at all. For example, could you print a double-sided letter, or remove the envelope and send a single piece of card instead?
Finding innovative ways to slim down your direct mailer not only saves paper but it can also save production costs. It’s a no-brainer really!
Rethink the substrates
Substrates can make marketing stand out just as much as the design itself. When used as part of a direct mail campaign, they can be irresistible. People are intrigued by the feel of a card included with a direct mailer, eager to know whether it’s a gift card or a loyalty card, and so increasing open and engagement rate.
There are ways you can still include substrates without harming the environment. There are recyclable and biodegradable plastics which can be used, as well as sustainable paper substrates that are friendlier to the planet.
Spring clean your database
One of the biggest causes of paper wastage is sending undeliverable direct mail items. Cleanse your database before sending out your campaign to reduce paper waste and save on delivery costs. This is particularly crucial if your database is transient, such as students who may change address more regularly than older homeowners.
Consider using a single print management company
Turning to one supplier instead of several when planning your direct mail campaign can have environmental advantages. Among the benefits is less transportation, reducing the carbon footprint of your campaign, as well less packaging as everything is collated together.
Turn to Contrac for all your direct mail marketing needs. We can help you to plan a campaign that has less impact on the environment and that still fulfils all your marketing goals. Get in touch to find out more about the services we provide. A member of our team will contact you to set up a free consultation and discuss your requirements in more detail.